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Topic: The benefits of self-publishing
Eric
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The benefits of self-publishing
on: February 26, 2013, 15:20

VSM presents the Benefits of Self-Publishing


For several years, has been making people’s dreams of becoming published authors come true, and we definitely have some experience to share. So what are some of the advantages of self-publishing, as opposed to the “traditional” publishing route?


Today we’ll highlight some of the more significant differences you’ll encounter if you elect self-publishing, and you can decided if it’s right for you.


Let’s say this up front, though: publishing, self or otherwise, has never been an easy business. Regardless of how you publish, you’re going to have to be a great self-promoter. That means book signings, social media, readings, and good old-fashioned word of mouth. But if you had the perseverance to complete that first book, you can handle it!


So what are some benefits of self-publishing?


Speed


Even if you find an agent, and even if that agent finds a publisher (two rather big “if’s”), it can take years for your book to actually hit the shelves. The self-publishing cycle is much shorter; your book can go from your computer to the shelves in months (or even weeks, if you elect to publish as an e-book.)


Longevity:


Traditional publishing is a “survival of the fittest” kind of world. If your book isn’t selling, it’s going to be taken off the shelves, before it even has a chance to build a fan base. When you self-publish, your book stays available as long as you want it to be available.


Creative Control:


When you self-publish, you have much more control over the final appearance of your book, to include the cover design, size, binding, etc. Does this place the weight of more decisions on your shoulders? Sure–but the final product will be more in line with what you envisioned.


No More “Gatekeepers”:


Remember what we said about publishing being a tough business? Well, you know what’s harder than promoting a published book? Promoting an unpublished book. Traditional publishing isn’t about making sure the most deserving books make it to the bookstores, it’s about what the publishers feel they can successfully market. “Why,” their thinking goes, “should we sell 5,000 copies of a thousand authors’ books when we can sell five million copies of ONE author’s book?” Good-bye, midlist.


Even if your potential audience is just a few thousand people, a few hundred, the residents of your town, or your own family members, self-publishing allows your book to become a reality.


You’ve worked hard, spent hundreds of hours and weekends, and probably sequestered yourself from friends and family to get that manuscript completed. Why let it lie around in your closest, or take up space on your hard drive? Self-publishing, with VSM or on your own, can help you take it across the finish line to your ultimate goal: putting your book into the hands of your readers.


CEO Vose Street Media, LLC

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